Question: What is a CMS?
Answer: Over the last decade the Internet has significantly evolved and created vast amount of opportunities for small and medium businesses as well as individuals. Many entrepreneurs have quickly realized that the Internet can be a just the perfect tool to promote their business to a targeted customer group or other related stakeholders. With the evolution of the internet, some tools have emerged on the market that are dedicated for providing functionality and support for people who wish to avail themselves to this opportunity. One of these tools is Content Management System (CMS), which is a common choice for entrepreneurs for creating, launching and managing their website. There are different types of CMS that can provide distinctive sets of options depending on the purpose of the website that’s created for. Business owners can examine those options and evaluate which CMS will best suit their needs and provide the most support for their operations.
There are a number of ways a business owner can promote its business on the internet. One of the most common promotion methods used in order to keep customers informed and up to date is blogging. It is effective and relatively cheap way of promotion and as a result it’s one of the most popular choices of small business owners. The number one CMS choice designed for blogging is WordPress. WordPress has become very popular thanks to its very quick setup as well as ease of use. Furthermore, WordPress is deployed with a WYSIWYG editor. As a result, there is no need for a user to be familiar with HTML or any other programming language in order to efficiently operate the system. Another aspect to support WordPress is its flexibility. There are a huge amount of plugins available for download and installation that allow users to customize their websites look and feel as well as functionality, Moreover, since it is arguably one of the most commonly used CMS available, there are vast amounts of documentation and how-to pages available on the internet as well as many support groups that can provide solutions to almost all problems a user may encounter. WordPress is an open source platform and as a result there are no initial costs involved. However, many of the plugins (themes, modules, functionality) will require payment to commercial entities. WordPress is particularly popular with Small to Medium Enterprises (SMEs).
However, bigger companies may require more complex and functional websites than WordPress is capable of building. Therefore, larger business owners are more likely to choose Drupal as CMS for their business. Drupal is a flexible CMS with features that can be used to create and manage more sophisticated websites with larger content and functionality (Goodrich 2012). Moreover, its basic framework and intuitive interface is easy to get familiar with. Drupal is small and easy to install but on the other hand, it usually requires installation of additional plugins and modules to expand its capabilities. These plugins and expansions provide many interesting features when creating a website for a business. There are many corporate, political and government websites using Drupal as their CMS on the internet. Drupal is also an open source system. However, many plugins and expansions sold by commercial enterprises can came with a hefty price tag. As many open source systems, Drupal have very large, active community. As a result, it is often not difficult to find support.
We have looked at two popular (open source) CMS. There are many CMSs available, some open source and others offered by commercial organisations. Following is a few links to various CMS sites and the Wikipedia listing of all available CMS software:
- WordPress website
- Drupal website
- DotNetNuke website
- Joomla website
- ModX website
- Concrete5 website
- List of available CMS on Wikipedia
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