Developing your business model and future processes

Definition of a Business Model:

“A business model describes the rationale of how an organisation creates, delivers, and captures value.”

The digital economy has the ability to fundamentally alter how we create, deliver and capture value. As such, businesses must be constantly re-evaluating their business model to understand how they can continue to be relevant and valuable in the future.

Your Business model is the blueprint you need for your organisational structures, your processes and your systems. Below are some resources that can help get you started.

Types of Internet Business Models

Here is an article on Business Models on the Web from 2010, by Michael Rappa. Michael is Director of the Institute for Advanced Analytics, at North Carolina State University.

That list is not exhaustive, as new models are emerging all the time. For example, community crowdsourcing models have developed since this article was written – see this article on Crowdfunding for more information. However, it is a good place to start.

Business Model Generation by Osterwalder and Pigneur (Wiley, 2010) is another good resource. For more information about this book, including links to interactive tools, visit their website at

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